I got a call to exhibit my Art This is my first show and I am a novice. Any suggestions welcomed. I have sold some art but never a show.

ShawN shawN • Good question Janice. My advice is to build up your network. You already are on Linkedin, so that is a great start. You can connect with all your known art contacts, business contacts and other galleries. It is important to list your website and your portfolio on LinkedIn to generate more interest here. You can also build up the event in Linkedin and use that as a separate marketing tool.

Another great site to use is Evite.com. You can import your contacts from several email programs and then create a professional looking evite to send via email to your contacts. I always do this for every event.

As mentioned above, using Facebook and Google+ are excellent venues to advertise. FB is still much better than Google at this stage. Other venues are tumblr, stumble on, MySpace (still used a bit), twitter, etc.

Twitter is a special case because you can link twitter to your website, FB, Google+ and MySpace, so your micro blog is carried to multiple people. Always use keywords with a hash symbol like #art #painting #gallery #artshow, which will help unknown people looking at that to find your event. Use the @ symbol to send to particular people @obama for example. Another cool feature is to piggyback on popular trends of the day into your event if you can find a tie-in.

At the event itself, I would bring a camera and take as many shots as possible and film the event as well. This creates a good vibe at your event (you may be making them famous). Additionally, if you can have someone interview you on an android or iPhone, you can make it into a movie and upload to youtube for a multiplier effect of marketing of the show. Anyone that missed the show will get to enjoy it online and get psyched to see your next show. You can see my video as an example here:

http://www.youtube.com/watch?v=By75UvyBN-M&feature=g-upl

Googleplus good for art business?

ShawN shawN • Good question. At the gallery I paint and work at, I maintain the Google+ site. For the most part, people are really on twitter or facebook and not really on google+ yet. The advantages of Google+ is using circles. Here you can group your connections into custom groups. We use the following circles:

– artists of the gallery

– artists

– artist alumni

– art cliente

– friends

 

Originally, I had circles for accounting, finance, marketing and other groups of the gallery, but decided that some of the internal messaging may have been blended with the external messaging. So I just focused on the external marketing only.

 

The main thing to use the site for is to post new paintings, artist interviews, events at the gallery and special visitors to the gallery. I believe this is a great way to promote. That said, I would still tweet or post on Facebook before Google+, since those sites are much more useful.

 

A cool function of Twitter by extension of the conversation, is the ability to reach a wide unknown audience that are interested in your topics by including a # in front of key words such as #art #painting #gallery #artshow, etc. These symbols then rank inside of twitter and occasionally reach a top 10 list that is instantly refreshed throughout the day, throughout every region and throughout the world. Additionally, on twitter you can retweet found articles you may like or blends well with your twitter account.

 

Additionally, although Myspace is used infrequently nowadays you can link twitter to that website so it is automatically refreshed. Facebook has a similar function, which duplicates your marketing efforts.