I got a call to exhibit my Art This is my first show and I am a novice. Any suggestions welcomed. I have sold some art but never a show.

ShawN shawN • Good question Janice. My advice is to build up your network. You already are on Linkedin, so that is a great start. You can connect with all your known art contacts, business contacts and other galleries. It is important to list your website and your portfolio on LinkedIn to generate more interest here. You can also build up the event in Linkedin and use that as a separate marketing tool.

Another great site to use is Evite.com. You can import your contacts from several email programs and then create a professional looking evite to send via email to your contacts. I always do this for every event.

As mentioned above, using Facebook and Google+ are excellent venues to advertise. FB is still much better than Google at this stage. Other venues are tumblr, stumble on, MySpace (still used a bit), twitter, etc.

Twitter is a special case because you can link twitter to your website, FB, Google+ and MySpace, so your micro blog is carried to multiple people. Always use keywords with a hash symbol like #art #painting #gallery #artshow, which will help unknown people looking at that to find your event. Use the @ symbol to send to particular people @obama for example. Another cool feature is to piggyback on popular trends of the day into your event if you can find a tie-in.

At the event itself, I would bring a camera and take as many shots as possible and film the event as well. This creates a good vibe at your event (you may be making them famous). Additionally, if you can have someone interview you on an android or iPhone, you can make it into a movie and upload to youtube for a multiplier effect of marketing of the show. Anyone that missed the show will get to enjoy it online and get psyched to see your next show. You can see my video as an example here:



Art exhibition spaces in theatres – are they really commercially viable for the theatre?

ShawN shawN • I believe that the theatre could generate a bit of sales, but is likely more beneficial to the artist vs. the theatre. Most art patrons occasionally go to new venues, galleries, etc. to check new art, so I think the impact would be minimal for the theatre. As an artist though I would not pass the opportunity unless you are already selling well. If you are selling well, you would likely do best focusing on positioning your brand into the highest selling venues and highest priced venues.

As it is in a theatre designed to show art visually and musically, you may want to consider those elements in selling. You could have a performance art show on stage, music band or just music playing to heighten the entertainment value. You could do special effects with film onto the stage as well.