I got a call to exhibit my Art This is my first show and I am a novice. Any suggestions welcomed. I have sold some art but never a show.

ShawN shawN • Good question Janice. My advice is to build up your network. You already are on Linkedin, so that is a great start. You can connect with all your known art contacts, business contacts and other galleries. It is important to list your website and your portfolio on LinkedIn to generate more interest here. You can also build up the event in Linkedin and use that as a separate marketing tool.

Another great site to use is Evite.com. You can import your contacts from several email programs and then create a professional looking evite to send via email to your contacts. I always do this for every event.

As mentioned above, using Facebook and Google+ are excellent venues to advertise. FB is still much better than Google at this stage. Other venues are tumblr, stumble on, MySpace (still used a bit), twitter, etc.

Twitter is a special case because you can link twitter to your website, FB, Google+ and MySpace, so your micro blog is carried to multiple people. Always use keywords with a hash symbol like #art #painting #gallery #artshow, which will help unknown people looking at that to find your event. Use the @ symbol to send to particular people @obama for example. Another cool feature is to piggyback on popular trends of the day into your event if you can find a tie-in.

At the event itself, I would bring a camera and take as many shots as possible and film the event as well. This creates a good vibe at your event (you may be making them famous). Additionally, if you can have someone interview you on an android or iPhone, you can make it into a movie and upload to youtube for a multiplier effect of marketing of the show. Anyone that missed the show will get to enjoy it online and get psyched to see your next show. You can see my video as an example here:


Do you think Art is to express what words can’t?

ShawN shawN • I would say art is to express in a different manner than words. For example, if you see the news articles and photos of what happened in Guernica in the Spanish Civil War, these were the trigger that led Picasso to paint “Guernica”, which in turn led the fine art world to see this major political piece that they might have avoided. If we look at the horror of WWII that followed, we see Tolkien as producing several Lord of the Ring novels that reflect the terrible atmosphere, male bonding of war reflected in song and intricate storyline. That same book series were then translated to film as action sequences, beautiful costumes, accents and acting that made those films a huge success.

I would say that each art form: writing, painting, film, music, etc. are interwoven. Each stands as their own art form, but if successful usually overlay previous stories, myths, composition, figures in the painting, reworded lyrics, etc. that reference the past into the present.

Additionally, in our multimedia version of the world, many medias such as writing and painting overlap. Previous to the internet and written word, art was sold by visiting galleries with the spoken word of a salesmen or via a rich art patron. In many cases, this type of patronage survives today. As the internet and printing press arose, the way art was changed to include writing: coffee table books, postcards, posters, etc. that blended art and the written word. The internet has taken it to another extreme as anybody can create a website and blog, which leads to reduction in the amount of time a style is famous. We have gone from 15 minutes of fame to a New York minute down to 15 seconds of twitter fame.

Many artists also blend words and graphical elements into their work. I personally have one style blending paper with written words or calligraphy to incorporate into my painting. I even paint words into the painting, so the painting becomes literal. There are multiple possibilities in art.